(Audiobook) Writing for the Mass Media

[Anna Schultz]

Writing for the Mass Media
by James Glen Stovall

🔰 Writing for the Mass Media – READ MORE 🔰

• Language: english
• Genres: reference, school, writing
• Format: paperback, 368 pages
• Release date: February 1, 2009
• Publisher: Pearson
• Author: James Glen Stovall
• ISBN: 9780205627844 (0205627846)

About The Book

Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing — inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer.

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